Google+ is here so what next???

I have been thinking to blog about Google Plus for a while now and I finally have some leisure time to write on this. Google Plus the new social networking site added to the kitty for many, raised some unexpected noise among the tech savvy crowd for having stylish looks and its great UI integration. Its almost a month now and people have raved enough and more about it for its USP, ie., to have an invitation to join Google+. The speculations about Google plus is so high that social media experts and leaders are still talking about how brands are going to leverage this exciting platform from the giant GOOGLE itself.

Being in the Web 2.0 space for sometime now, I have seen a lot of new social media platforms emerging day by day with some innovations in them but end of the day, they are stereotyped in some manner. I think the niche feeling of using any such site loses its charm after a while because there is nothing so catchy about it to stay back and use it 24/7 like Facebook. Yes I am a Facebook addict and I don't know what magic Facebook does to people. I am never intrigued to any other site like Facebook and of course Twitter.

Social Media as a medium now has garnered much more awareness and the importance of being on these platforms have been realized by the grey hair marketing heads and the ceo's of many companies in India itself. If not all, at least a descent amount of brands and products have good presence and showing some eagerness to venture into Social Media at some point. So taking this as a reference, most of the brands are present on Facebook, Twitter, Linkedin and other viable platforms which will yield them returns must have learnt the nuisance of using the medium by now.

But, I have few arguable questions to raise at point of time:

a) So what's next wobbling in the Social Media pipeline?

b) Enough and more platforms are there but how many are being positively exploited by brands and products?

c) Is Social Media about innovating more such platforms as we move or finding sustainable solutions to perform well in the existing platforms?

I believe that the above raised questions have strong reasons to be argued and discussed as we move forward towards the future digital media as a proliferating industry. If you have any valid reasons and thoughts which will help me to find the answer do share it.

Note: *Views are my own and it doesn't belong to any group of individuals or organization*